MILLION DOLLAR STRATEGY : The EMAIL POWER.
When running an online business and getting your name out at the start is a tough nut to crack . Trust me I have been there and done that . But I wish I knew this strategy at the beginning of my business as it definitely could have saved me a lot of money which I spent in promoting .
But you know what they say , “You got to fail to Learn “. I have seen a lot of small online businesses taking the same steps I took and doing the same mistakes I did . But after reading this you will be one step ahead of your game . So what’s this strategy ?
The strategy is simple , “Collect your customer / visitor emails “. Talking about emails in 2020 seems like the old age when you can promote your business through Adwords , TikTok , Instagram , Youtube and new platforms that are sky rocketing in reach . But why would I focus on collecting emails when I can build thousands of audiences ? Okay ill clear your doubts . How do you login to all the social media platforms trending in 2020 ? Simple you create an account using your mail address . There that’s the answer right there . The root of the plant in the digital world is the emails . If you have a well planned strategy in collecting audience emails , you have the gold and your half way towards reaching your success limits with a bare minimum on ad spent .
Once you have collected the emails , keep it safe because thats your ticket in making more sales . Don’t be spammy but you could send mails retargetting the same customer about new offers or new discount codes or just promoting something new you put out . Right away you have visitors who learnt about the new codes or the promotion your company is running . Imagine if you didn’t gather Visitor emails from the beginning ?
You would have had to spent more money in promotions and getting the name out , each time to new audiences who may or may not be interested . The email list should be the main priority and keep on growing it .Because thats your ticket to a profitable bussiness . In my upcoming articles I will be sharing startegies , tips and tricks , my mistakes on running and starting an online bussiness and mainly the digital marketing , content creating categories .
